June 22, 2024
Industry News

Public Decision Pending on the Future of the Toyota Supra

We are approaching the final stages of the MkV Toyota Supra, which was first introduced in 2019 as the Japanese counterpart to the BMW Z4. The future of the Supra remains uncertain, with production of the BMW Z4 slated to end next year. This raises questions about the fate of the current generation Supra and the possibility of a sixth generation. Despite being a niche product, the Supra has seen reasonable sales figures in the coupe and convertible segment. However, the competition remains stiff, with models like the Mazda MX-5 Miata outselling the Supra in recent years.

While the future of the Supra remains uncertain, Toyota has not made any official announcements regarding its plans. Dave Christ, North American group VP, hinted at the possibility of Toyota continuing the Supra project independently if necessary. The recent announcement of new hybrid engine development by Toyota, Subaru, and Mazda also raises hopes for the future of the Supra.

Speculations about the next chapter of the Supra include a GRMN version powered by a BMW M3 engine and the potential addition of a manual transmission option. These developments could provide insights into Toyota’s strategy for the Supra moving forward.

FAQ

Q: What is the current status of the Toyota Supra?

A: The future of the Toyota Supra, particularly the sixth generation, remains uncertain as the current MkV model nears the end of its production cycle.

Conclusion

Despite facing challenges in the competitive coupe and convertible segment, the Toyota Supra continues to capture enthusiasts’ hearts. The upcoming developments and announcements from Toyota will shed more light on the fate of this iconic model.

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