Gerry Keaney is set to retire as the chief executive of the British Vehicle Rental and Leasing Association (BVRLA) at the end of 2024, after leading the association for over 11 years.
The BVRLA stated that under Keaney’s leadership, the association experienced significant growth, with annual revenues more than tripling and membership expanding by over 50% to surpass 1,000 organisations. The leasing broker sector, in particular, thrived under his guidance, with over 320 members and a leading compliance program.
Jon Lawes, BVRLA Chair, commended Keaney’s contributions, saying, “Gerry has transformed the BVRLA during his tenure. The association has evolved dramatically over the past decade, increasing its professionalism and value to members significantly.
“In addition to exceptional growth, our influence in Westminster has grown more consistent and credible. Gerry will leave the association in a stronger position, and it is now crucial to find a suitable successor to lead the organization and assist members in facing future challenges.”
Keaney’s time as CEO was marked by several noteworthy achievements. He navigated the industry through key events such as Brexit, the Covid-19 pandemic, and terrorist incidents involving rental vehicles. Significant initiatives included the establishment of an Alternative Dispute Resolution (ADR) service, enhancing customer protection and bolstering the BVRLA brand’s credibility. The association’s learning and development program also saw substantial expansion, aiding members in raising and demonstrating their standards.
In terms of policy and public affairs, the BVRLA’s influence has significantly grown under Keaney’s leadership. The sector secured zero percent Benefit in Kind rates for electric vehicles in 2020, introduced additional credits for car clubs and vehicles for disability use with the ZEV mandate in 2024, extended the Plug-in Van Grant, and collaborated with the Department for Transport (DfT) to establish the Rental Vehicle Security Scheme (RVSS).
Reflecting on his time at BVRLA, Keaney remarked, “I have had the privilege of working with some of the most passionate, knowledgeable, and ambitious individuals in our sector. The BVRLA’s performance over the past decade has been truly exceptional. Leading the team that drives this progress, supported by dedicated members, industry peers, and an engaged Board of Directors, has been an honor. Together, we have reshaped the BVRLA’s identity and the industry’s relationship with government, regulators, and consumers.”
Prior to joining BVRLA, Keaney served nine years on Volvo Car Corporation’s Management Board as Senior Vice President of Marketing, Sales, and Service.
