June 19, 2024
Electric & Hybrid Cars

Mitsubishi to Introduce Off-Road Van and Outdoorsy Outlander Variant in US Market

Mitsubishi’s Momentum 2030: Exciting New Vehicles on the Horizon

For those who may have missed it, Mitsubishi has been making impressive strides in the United States in recent years. After a period of stagnation, the brand has seen a resurgence with the success of models like the Outlander and Outlander PHEV. Mark Chaffin, Mitsubishi North America President and CEO, points to this turnaround starting around 2018 as the launchpad for even more exciting developments with the Momentum 2030 initiative.

The upcoming lineup from Mitsubishi promises to bring new powertrains and vehicles to the American market, setting the stage for a fresh wave of innovation and desirability. One interesting addition to the lineup could be a rugged passenger van inspired by the D:X Concept, catering to adventurous consumers who enjoy off-road escapades like camping and overlanding.

Additionally, Mitsubishi is rumored to be working on a model that follows the successful formula of the Subaru Outback, offering a crossover with off-road capabilities and outdoor-oriented features. This model, based on the Outlander, is expected to appeal to those seeking a versatile and capable vehicle for their outdoor pursuits.

While Mitsubishi has a history of producing popular pickup trucks in other markets, the brand has not had a presence in the American truck segment since the days of the Raider. However, there are whispers of Mitsubishi exploring the realm of electrified pickups, hinting at a potential shift towards sustainable and eco-friendly options in the future.


Q: When did Mitsubishi’s resurgence in the US market begin?

A: Mitsubishi’s comeback in the US market started around the year 2018 with the success of models like the Outlander and Outlander PHEV.

Q: What can we expect from Mitsubishi’s future lineup?

A: Mitsubishi is planning to introduce new powertrains and vehicles, including a rugged passenger van, an outdoor-focused crossover, and potentially electrified pickup trucks.


With the Momentum 2030 initiative driving Mitsubishi’s vision for the future, the brand is gearing up to offer exciting new vehicles that cater to the evolving needs and preferences of American consumers. From adventurous off-road vans to outdoor-ready crossovers, Mitsubishi’s upcoming lineup promises to deliver innovation and versatility in a competitive market landscape.

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