Introduction
BEIJING — Volkswagen’s luxury brand Audi announced a collaboration with its Chinese joint venture partner SAIC to develop a new platform specifically for intelligent and electric vehicles in China. This partnership reflects the increasing competition in the electric vehicle market and the need for traditional automakers to adapt to the changing landscape.
Development of New China-Specific Platform
Audi and SAIC will work together to create models using the Advanced Digitized Platform, which will streamline production and reduce time-to-market by more than 30%. The first electric vehicle built on this platform is scheduled for release in 2025.
Cooperation Plans
Following VW’s strategic partnership deal, Audi and SAIC are set to deepen their collaboration, with plans to launch two Volkswagen-branded EV models by 2026. This move underscores the growing reliance of European automakers on Chinese expertise in the EV sector.
Future Innovations
Audi has utilized VW’s MEB platform for EV models in China and is concurrently developing a new EV platform with Porsche. Additionally, the Audi Q6L e-tron is expected to feature Huawei’s advanced driving assistance system in China.
Sales Performance
Audi’s current EV models in China, the Q4 e-tron and Q5 e-tron, have garnered modest sales numbers, accounting for 0.45% of total EV sales in the first four months of the year.
FAQ
1. What is the timeline for the release of the first EV model on the new platform?
The first model is expected to hit the market in 2025.
2. How will the collaboration with SAIC benefit Audi’s presence in the Chinese EV market?
The partnership will enable Audi to reduce time-to-market and enhance its competitiveness in the rapidly evolving EV landscape in China.
Conclusion
Audi’s joint venture with SAIC to develop a China-specific platform for electric vehicles underscores the brand’s commitment to innovation and adaptation in the face of increasing competition. By leveraging Chinese expertise and strategic partnerships, Audi aims to strengthen its position in the evolving EV market.
