July 14, 2024
Industry News

Watch a video tour of Ferrari’s brand-new, impeccably clean ‘e-building’ factory

Maranello, Italy — Ferrari will utilize its new production facility to enhance manufacturing flexibility and reduce the time required to develop and introduce new models, rather than increasing output, according to the CEO of the Italian luxury sports carmaker.

The so-called e-building in Maranello, Italy, for which around 200 million euros ($214 million) have been invested, will also be responsible for producing Ferrari’s first fully electric (EV) car, anticipated to be launched by the end of next year.

“This facility will enable us to shorten the time to market or product development time,” stated CEO Benedetto Vigna at the inauguration of the plant, emphasizing the importance of improving efficiency in these processes.

Vigna emphasized that Ferrari’s goal is not to increase volume but to increase value.

“So, more revenue per car essentially. We aim to grow the company not by increasing production volumes, but by enhancing the customization options available to clients,” he explained.

Customizations refer to the personalized touches that customers request to tailor the model to their preferences, both internally and externally.

“We want to have more technological tools and flexibility to meet the increasing demand for personalization from our customers,” Vigna added.

According to Reuters, Ferrari’s first EV is anticipated to have a starting price of at least half a million euros, and a second EV model is already in the works.

The new 42,500 square meter (457,466 sq. ft) facility in Maranello introduces an additional car assembly line, increasing Ferrari’s overall theoretical output capacity to approximately 20,000 cars per year, compared to the less than 14,000 delivered in 2023.

The company will also produce essential components for EVs at the new plant, such as axles, motors, and battery assembly. In addition to EVs, the facility will also manufacture hybrid and traditional combustion-engine models to cater to a diverse range of clients.

“The plant embodies the principle of technological neutrality,” stated Ferrari in a press release.

“It will allow Ferrari to reorganize and allocate production activities more efficiently among its existing facilities in Maranello, enhancing its ability to quickly adapt to changing production needs,” the statement continued.

The new plant is set to commence production in January of next year, with the series production of Ferrari’s initial EV scheduled to begin in January 2026, Vigna confirmed.

 

FAQs

1. Will Ferrari’s new production facility increase its car output?

No, Ferrari’s focus is on enhancing manufacturing flexibility and speeding up product development, rather than increasing production volume.

2. What is the expected launch date for Ferrari’s first fully electric (EV) car?

The first EV model from Ferrari is expected to be launched by the end of next year.

Conclusion

Ferrari’s new production facility in Maranello is a significant investment aimed at improving manufacturing efficiency and expanding customization options for customers. With a focus on quality over quantity, Ferrari is set to introduce its first fully electric car while maintaining its commitment to offering a diverse range of engine options. The future looks promising for Ferrari as they continue to innovate and adapt to the evolving automotive landscape.

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