July 21, 2024

The Rise of Small Cars is Fast Approaching

After discussing Ford CEO Jim Farley’s statement that America needs to rekindle its love for smaller vehicles despite discontinuing models like the Fiesta, Focus, Fusion, and Taurus, we delved into the sales performance of the remaining small and affordable cars on the market. With most Q2 data now available in July, we are pleased to report a significant surge in sales for these compact vehicles in the first half of the year. It seems that the era of the cheap new car may not be over just yet.

Let’s begin with the most affordable new car on the market – the Nissan Versa. Priced at $16,680, it slightly undercuts the starting price of the Mitsubishi Mirage at $16,695. Nissan has sold 11,014 Versas in Q2 of 2023, but this year, they have already sold 17,812 units, marking a remarkable 61% increase in sales. Well done, Nissan!

Now, let’s turn our attention to the Mirage, the perennial favorite among budget-conscious buyers. Sales in the first half of the year surged from 5,316 in 2023 to 9,862 in 2024, representing an 85% increase. It appears that there is a genuine demand for small and affordable cars after all.

While these numbers may not match the sales figures of vehicles like the Ford F-Series, which has already sold 352,406 units this year, including 15,645 F-150 Lightnings, the demand for compact cars is undeniable. Automakers should take note and consider reintroducing smaller vehicle options to cater to a broader customer base. If the only offerings are vehicles priced beyond the reach of the average consumer, the market potential remains untapped.


Q: Are small cars still popular in the market?

A: Yes, the sales figures for small and affordable cars have shown significant growth in the first half of this year, indicating a continued demand for such vehicles.


The resurgence of sales in the compact car segment demonstrates that there is still a market for affordable and efficient vehicles. As consumers seek practical and budget-friendly transportation options, automakers should consider diversifying their offerings to cater to a wider audience. Small cars may be making a comeback, proving that the appeal of economical vehicles remains strong in the automotive industry.

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