July 25, 2024
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Research conducted by MotoNovo Finance reveals the main obstacles hindering the adoption of Battery Electric Vehicles (BEVs)

A recent study by Quadrangle, commissioned by MotoNovo Finance, sheds light on the challenges facing battery electric vehicle (BEV) adoption, particularly regarding cost and range perceptions. The survey of 3845 adults highlights the crucial need for improved communication and education to address consumer concerns and misconceptions.

While hybrid cars are more readily accepted by nearly half of consumers, BEVs face a tougher market. Price remains a significant barrier, especially for lower-income households, with 42% of respondents identifying it as a major deterrent. Even if BEVs were priced equivalently to internal combustion engine (ICE) vehicles, only 13% of people would choose an electric car for their next purchase.

The primary obstacles deterring potential BEV buyers are concerns about charging infrastructure and range anxiety. Issues such as the availability of public charging stations, the feasibility of installing home chargers, electricity costs, and the inconvenience of home charging present significant challenges. Many consumers find the idea of hybrid vehicles more appealing due to these factors.

Debbie McKay

Debbie McKay, Commercial Director at MotoNovo, stresses the importance of enhancing customer understanding of BEV capabilities. She highlights that the average UK commuting distance is less than 20 miles, with 99% of car journeys covering less than 100 miles. The average BEV range in the UK is 211 miles, more than sufficient for typical daily travel.

Despite these facts, nearly a quarter of survey respondents believe that BEV range is inadequate, and one in five do not wish to consider charging their vehicle. McKay emphasizes the need to address these perceptions, pointing out that BEVs can meet the needs of the majority of drivers. She also underscores the cost benefits for individuals with home chargers, as BEV travel costs are lower compared to ICE vehicles and eliminate the need for petrol stations.

McKay advocates for industry stakeholders to actively communicate the benefits of BEVs, providing transparent real-world range information. This includes educating consumers on the impact of factors like winter weather and air conditioning on BEV range.

“All industry stakeholders need to communicate this message far more proactively. At the same time, for authenticity and transparency, it would be better to share real-world range information so that people understand the impact of winter weather/daylight and the use of air conditioning on the range,” McKay concludes.

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