July 25, 2024
News

Online transactions account for 85% of auto purchases

Online car sales continue to face challenges due to pricing discrepancies and consumer skepticism, prompting dealers to seek out technologies that can better connect online and in-person transactions. As consumers increasingly prefer to conduct transactions online, there is a growing demand for seamless shopping experiences. Jason White, the vice president of finance at Schomp Automotive, highlights the importance of implementing technologies that can meet these evolving consumer needs.

FAQ

  • What technologies are dealers using to bridge the gap between online and in-person transactions?
  • How can consumers ensure pricing transparency when shopping for cars online?
  • What role does consumer trust play in the online car sales industry?

Conclusion

As the automotive industry continues to evolve, it is clear that online sales are here to stay. Dealers must adapt to meet consumer preferences for online transactions and invest in technologies that can provide a seamless shopping experience. By addressing pricing discrepancies and consumer distrust, dealers can build trust with consumers and drive growth in the online car sales market.

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