July 25, 2024
SUVs & Crossovers

Mitsubishi considers using Lancer Sportback name for their Nissan Leaf-inspired vehicle

Several reports could provide valuable insights into Mitsubishi’s Momentum 2030 strategy. This ambitious plan, unveiled last month by Mitsubishi North America President and CEO Mark Chaffin, aims to usher in new powertrains, vehicles, dealerships, and technologies that enhance the overall shopping and ownership experience. Initial hints suggest the introduction of a rugged plug-in hybrid van, a vehicle in the Subaru Outback segment, and possibly an electric pickup. Additionally, following Nissan’s launch of a new-generation Leaf EV for the 2026 model year, Mitsubishi is expected to leverage the Leaf platform for its own purposes. Based on a recent trademark renewal, the Australian publication Which Car? via Car and Driver speculates that the upcoming EV (shown in the image above) could be named Lancer Sportback.

Car and Driver reported that Mitsubishi renewed a trademark application for the name Lancer Sportback at the U.S. Patent and Trademark Office on March 12 of this year. Furthermore, Mitsubishi’s application to trademark Lancer Evolution, submitted on August 8 last year, is currently under review after the USPTO initially rejected it.

Which Car? suggests that Mitsubishi may be recycling names for its new EV, pointing to recent revived monikers like Airtrek, Colt, Eclipse, and Eclipse Cross. In a similar fashion, Car and Driver highlights Mitsubishi’s trademark application for the name Montero, which was approved in February. The Montero, originally sold as the Pajero in 1981, has been absent from the U.S. market since 2006, with production of the Pajero ending in 2021. The Pajero Sport now fills that void in the lineup, based on Mitsubishi’s Triton pickup sold in global markets.

While details remain scarce, the new Leaf is anticipated to resemble a mini Nissan Ariya based on Nissan’s Chill-Out concept unveiled at last year’s Tokyo Mobility Show. The image above, taken from the Momentum 2030 announcement, showcases a compact crossover with a distinctive DRL signature. Prior to its debut, Mitsubishi is set to release a small PHEV crossover in late 2025 to succeed the outgoing Mirage, which ceases production later this year.

FAQ

Q: What is Mitsubishi’s Momentum 2030 plan?

A: Mitsubishi’s Momentum 2030 plan involves introducing new powertrains, vehicles, dealerships, and technologies to enhance the overall customer experience.

Conclusion

With exciting developments on the horizon, Mitsubishi’s forthcoming lineup promises to deliver innovative vehicles that cater to the evolving needs of consumers. Keep an eye out for the latest updates as Mitsubishi continues to shape the future of mobility.

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