July 14, 2024
Electric & Hybrid Cars

Mercedes intends to prolong the lifespan of internal combustion engines in their product plans.

Mercedes-Benz is preparing for a nearly record-breaking wave of new models following the underperformance of its initial generation of electric cars.

Over the next two to three years, the luxury car manufacturer will introduce a significant number of new models and increase its focus on its profitable lineup of gasoline-powered vehicles. CEO Ola Källenius emphasized the continued demand for high-tech combustion-engine cars among top-tier customers in a recent interview.

In order to stay competitive until at least the 2030s, Mercedes-Benz is adjusting its electrification plans while remaining committed to achieving carbon neutrality by 2039. The company still plans to offer electric versions of all its models by the end of the decade but recognizes the importance of keeping its combustion-engine vehicles competitive.

Recent months have seen Mercedes-Benz scale back its electrification efforts due to a slowdown in electric vehicle demand. The company has also faced challenges from competitors like BMW in the electric vehicle market, with lower sales numbers for its battery-powered vehicles compared to its Munich-based rival.

One of the major disappointments for Mercedes-Benz has been the EQS, which has been criticized for its design and lackluster sales performance. The company has decided to adjust its goal of selling only electric vehicles by 2030, now aiming for about half of its sales to be electric by that time.

In response to tepid demand and the need for design improvements, Mercedes-Benz is investing in upgrades for its electric vehicles, with a refreshed EQS planned for next year. The company is also focusing on cost-saving measures to maintain profitability amidst market challenges.

Looking ahead, Mercedes-Benz will introduce a new generation of vehicles starting with the CLA coupe and later the GLB SUV, built on new platforms to enhance performance and appeal. The automaker also has plans to release a compact electric version of the G-Wagon in 2026.

In a strategic move to balance profitability and sustainability, Mercedes-Benz will offer both electric and combustion-engine versions of the CLA, highlighting the model’s advanced driver-assistance systems and computing power. The company remains committed to cost-saving initiatives while exploring potential divestments to optimize its financial position.

Geopolitical tensions, such as the European Union’s proposed tariffs on Chinese-made battery cars, pose additional challenges to the automotive industry’s transition to electric vehicles. Mercedes-Benz is closely monitoring the situation and adapting its strategies accordingly to navigate evolving market conditions.


1. What is Mercedes-Benz’s target for electric vehicle sales by 2030?

Mercedes-Benz aims to have approximately half of its sales be electric vehicles by 2030.

2. What challenges has Mercedes-Benz faced in the electric vehicle market?

Mercedes-Benz has encountered challenges with lower demand for electric models and competition from other manufacturers.


Mercedes-Benz is navigating a shifting automotive landscape by balancing its focus on electrification with the continued appeal of combustion-engine vehicles. As the company prepares to launch a new generation of models and address market challenges, it remains committed to innovation and sustainability in its product lineup.

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