July 14, 2024

Jaguar Commits to Racing Despite Push for All-Electric Vehicles

Photo: Sam Bagnell / Formula E

Jaguar confirmed in March that all its internal combustion models will be discontinued. A month later, the British luxury automaker declared its dedication to Formula E until 2030. Rawdon Glover, the brand’s managing director, acknowledged to Jalopnik that the championship’s audience tends to be younger and are not the typical purchasers of one of its vehicles. However, the most significant benefit of participating in Formula E was the transfer of technology, according to Glover.

Racing is seen by the brand as the ultimate test for automotive technology, with the connection between the track and road being more direct for electric vehicles. Glover stated:

“By putting parts of our vehicles under immense stress in terms of managing heat and efficiency of the inverters at high speeds with great heat and high voltage, we can prove their capabilities in extreme environments. This enables us to transfer this technology to road cars, providing either increased range or higher top speeds. It’s a straightforward process, although the engineers may disagree with me.”

A group of cars pass through the new chicane Nissan set up on the famous Mulsanne Straight on June 14, 1990 in Le Mans during the second practice session of the 58th edition of the 24 hours of Le Mans.

Photo: AFP (Getty Images)

Jaguar has participated in racing for nearly its entire 88-year history and it is most famously associated with the 24 Hours of Le Mans. The Type-C secured victory in the French endurance classic in 1951 and 1953. A Type-D controversially crossed the finish line first after the tragedy in 1955 and went on to win the following two editions. Jaguar’s Slik Cut-branded XJR prototypes captured the attention of millions during the 1980s. The manufacturer operated a factory F1 team in the early 2000s that never achieved a race win and is now primarily remembered for being acquired by Red Bull.

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The company does not reject the possibility that its supporters in Formula E could eventually become customers, but acknowledges that this transition will require time and demonstrates its willingness to be patient. Jaguar has consistently been a strong contender in the championship. In the past three seasons, the team has always reached the final round with a driver in contention for the title, but has fallen short each time. This season, Nick Cassidy had the opportunity to secure the championship early in Portland, Oregon, but unfortunately failed to score points in either race of the American doubleheader. Jaguar will now have to wait until the London finale later this month to potentially clinch the championship.

Jaguar would undoubtedly be thrilled to showcase a world championship alongside the electric $125,000 four-door GT set to be unveiled next year. This model will be the first of three EVs that will make up Jaguar’s all-new low-volume lineup.


Q: What is Jaguar’s commitment to Formula E?

A: Jaguar has committed to participating in Formula E until 2030.

Q: Why does Jaguar view racing as beneficial for technology transfer?

A: Racing allows Jaguar to test and improve automotive technology under extreme conditions, which can then be applied to their road vehicles for enhanced performance.

Q: What are some of Jaguar’s notable racing achievements?

A: Jaguar has a rich racing history, including victories at the 24 Hours of Le Mans and participation in Formula 1.


The commitment of Jaguar to Formula E and the emphasis on technology transfer from racing to road cars demonstrate the brand’s dedication to innovation and performance. By participating in high-stakes competitions, Jaguar continues to push the boundaries of automotive technology, ultimately benefiting its customers with advanced and efficient vehicles.

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