July 25, 2024
News

Drivers Seeking Additional Screens for In-Car Entertainment?

2025 Mercedes-Benz EQS
Image: Mercedes-Benz

Vehicle displays are increasing in size. It’s becoming rare to find a car with a screen smaller than eight inches, even in entry-level models. A recent study indicates that consumers are seeking more in-car entertainment options and are open to having additional screens to enhance their experience, as reported by Variety.

A recent connected car entertainment survey by DTS reveals that consumers are interested in in-vehicle entertainment services and screens in the front and rear to facilitate these services. Moreover, luxury and ultra-luxury car buyers are particularly keen on having multiple screens in their vehicles. While audio entertainment remains popular, there is a growing trend of people watching videos while in their cars now.

Although radio remains the most sought-after entertainment experience in cars, 39% of survey respondents now report watching videos in their vehicles, up from 31% in 2022. The primary reasons cited for watching videos in the car include keeping children entertained and passing time while waiting.

The survey also indicates that people are mainly watching short videos from platforms like YouTube and TikTok. On longer journeys or during EV charging breaks, they tend to watch movies or shows from streaming services, which is not surprising. The primary motivation for watching videos in cars, however, is to keep kids entertained, with 32% of survey respondents highlighting this as the main reason.

One interesting finding from the survey is the demand for more screens, as detailed by Variety.

…56% of respondents expressed interest in having a front cabin screen, while 58% preferred a rear cabin screen in their next vehicle. The desire for additional screens was highest among ultra-luxury car buyers, with 91% wanting front cabin screens and 88% desiring rear screens.

Many luxury and ultra-luxury vehicles already come equipped with multiple in-vehicle screens, raising the question of where additional screens could be accommodated. For example, the Jeep Grand Wagoneer features an in-dash screen for the front passenger and two rear screens for the second row. Ultra-luxury cars like the Maybach S680 come standard with dual-rear entertainment screens. If automakers heed the findings of surveys like this, we may expect to see a proliferation of screens in vehicles in the coming years.

FAQs

Q: Are smaller screens becoming obsolete in cars?

A: While smaller screens are less common in modern cars, they are not necessarily obsolete. Some entry-level models still feature smaller displays.

Conclusion

The demand for in-car entertainment continues to drive the integration of larger screens in vehicles. Consumers are increasingly looking for enhanced digital experiences while on the road, leading to a rise in the popularity of video consumption in cars. As preferences shift towards more screens, automakers are likely to accommodate these preferences by incorporating additional display options in future vehicle models.

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